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: Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science)

ISBN : #3319118145 | Date : 2015-12-12

Description :

PDF-d0ff1 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science)


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by Jed Hallam : The Social Media Manifesto

ISBN : #134944457X | Date : 2013-01-01

Description :

PDF-79466 | The Social Media Manifesto  is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans…. The Social Media Manifesto


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Innovationsmanagement Business Business GeschA4ftsbeziehungen Informationsbezogene UnternehmensfBChrung PDF F337d1193

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Innovationsmanagement in Business-to-Business-Geschäftsbeziehungen: Eine informationsbezogene Perspektive (Neue Perspektiven der marktorientierten Unternehmensführung) (German Edition) PDF




by Lars Herrmann : Innovationsmanagement in Business-to-Business-Geschäftsbeziehungen: Eine informationsbezogene Perspektive (Neue Perspektiven der marktorientierten Unternehmensführung) (German Edition)

ISBN : #3834920177 | Date : 2009-09-24

Description :

PDF-ccd69 | Lars Herrmann zeigt, unter welchen Rahmenbedingungen die unterschiedlichen Informationsquellen hilfreich für die Realisierung eines innovativen Produktprogramms sind. Seine Analyse basiert auf einer branchenübergreifenden Studie mit über 400 befragten Managern…. Innovationsmanagement in Business-to-Business-Geschäftsbeziehungen: Eine informationsbezogene Perspektive (Neue Perspektiven der marktorientierten Unternehmensführung) (German Edition)


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Brand Strategists Guide Desire Consumers PDF Fa2054ac1

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by A. Simpson : The Brand Strategist’s Guide to Desire: How to give consumers what they actually want

ISBN : #1137351810 | Date : 2014-03-12

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PDF-11c0f | This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. It offers a new framework for understanding desire, based on some of the things that are really important to us: our family, friends and community; the desire to explore, learn and grow; how we experience the world throu… The Brand Strategist’s Guide to Desire: How to give consumers what they actually want


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Security Transformation: Digital Defense Strategies to Protect your Company’s Reputation and Market Share PDF




by Mary Pat McCarthy : Security Transformation: Digital Defense Strategies to Protect your Company’s Reputation and Market Share

ISBN : #0071379665 | Date : 2001-05-23

Description :

PDF-630db | A revolutionary approach to digital security as a tool for protecting information assets and building customer loyalty, operational efficiency, and market share Much has been written lately about the many competitive advantages of using Web technologies to create “transparent” organizations, open to customers, suppliers, and alliance partners. Yet, until now, there have been no comprehensive accou… Security Transformation: Digital Defense Strategies to Protect your Company’s Reputation and Market Share


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by M. Isabel Valdes : Win! the Hispanic Market: Strategies for Business Growth

ISBN : #098304368X | Date : 2012-01-27

Description :

PDF-52b5e | Every businessperson, from the boardroom to the mom-and-pop retailer, knows that without customer growth, there is little hope of business growth. In the United States today, the most growth is coming from customers of Hispanic origin and projections are that the trend will continue. Hispanics are younger, have more children, and are still forming new households. Corporations that right-size the g… Win! the Hispanic Market: Strategies for Business Growth


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Win! the Hispanic Market: Strategies for Business Growth by by M. Isabel Valdes

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Integrity Mobile Phone Financial Services PDF 590991a9a

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Integrity in Mobile Phone Financial Services: Measures for Mitigating Risks from Money Laundering and Terrorist Financing (World Bank Working Papers) PDF




by Pierre-Laurent Chatain : Integrity in Mobile Phone Financial Services: Measures for Mitigating Risks from Money Laundering and Terrorist Financing (World Bank Working Papers)

ISBN : #0821375563 | Date : 2008-06-10

Description :

PDF-ab7bf | Governments are challenged to make an innovation-friendly climate while simultaneously ensuring that business development remain sustainable. Criminal use of the technology―terrorist financing and money laundering―challenges long-run business viability via risk of massive investment flight and public distrust of new players entering the market.Sustainable business models are those that base re… Integrity in Mobile Phone Financial Services: Measures for Mitigating Risks from Money Laundering and Terrorist Financing (World Bank Working Papers)


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Integrity in Mobile Phone Financial Services: Measures for Mitigating Risks from Money Laundering and Terrorist Financing (World Bank Working Papers) by by Pierre-Laurent Chatain

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INTERNATIONAL PROCUREMENT ELECTRONIC COMMERCE PACIFIC PDF 39f54343c

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INTERNATIONAL PROCUREMENT AND ELECTRONIC COMMERCE IN THE SOUTH PACIFIC: LAW AND PRACTICE (Vandeplas Publishing: South Pacific Law) PDF




by Mohammed L. Ahmadu : INTERNATIONAL PROCUREMENT AND ELECTRONIC COMMERCE IN THE SOUTH PACIFIC: LAW AND PRACTICE (Vandeplas Publishing: South Pacific Law)

ISBN : #160042015X | Date : 2007-01-25

Description :

PDF-79fef | The South Pacific Rim, located in the Oceania region, is now more than ever before being rapidly integrated into the global economy. The forces of globalization, particularly information and communications technology are the driving factors. While the region is very well known as an exotic tourist destination, little is known about its laws and the potential facilitative commercial, trade and inve… INTERNATIONAL PROCUREMENT AND ELECTRONIC COMMERCE IN THE SOUTH PACIFIC: LAW AND PRACTICE (Vandeplas Publishing: South Pacific Law)


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Star Spangled Soccer Selling Marketing Management PDF 1c37ab555

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by G. Hopkins : Star-Spangled Soccer: The Selling, Marketing and Management of Soccer in the USA

ISBN : #0230239730 | Date : 2010-05-07

Description :

PDF-8a318 | Star-Spangled Soccer charts America’s 25-year journey to becoming a soccer nation, the key business, decisions, personalities, and events that shaped its growth, and the developing perfect soccer storm that will propel its unstoppable march forward. The book takes its lead from a single premise that the granting of the 1994 World Cup to the United States set in motion a chain of events that has … Star-Spangled Soccer: The Selling, Marketing and Management of Soccer in the USA


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Handheld Computing Mobile Commerce Applications PDF C2eb5d7b3

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Handheld Computing for Mobile Commerce: Applications, Concepts and Technologies PDF




by Wen Chen Hu : Handheld Computing for Mobile Commerce: Applications, Concepts and Technologies

ISBN : #1615207619 | Date : 2010-02-01

Description :

PDF-a9914 | Handheld Computing for Mobile Commerce: Applications, Concepts and Technologies offers 22 outstanding chapters from 71 world-renowned scholars and IT professionals covering themes such as handheld computing for mobile commerce, handheld computing research and technologies, wireless networks and handheld/mobile security, and handheld images and video. It includes research and development results of… Handheld Computing for Mobile Commerce: Applications, Concepts and Technologies


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